Behind People Boutique is Sylvia Hogenboom - van Hulst, an experienced People & Culture executive who partners with organisations to scale, transform, and deliver lasting results.

After years of leading People and Culture in startups, scale-ups and global businesses, Sylvia founded People Boutique to bring together her expertise, energy, and distinctive style where strategy, people, and results meet.

Her sweet spot lies in leading change, whether stepping in as a fractional Chief People Officer or driving complex HR linked transformations. Sylvia’s focus lies in leading transformation and shaping People strategies that enable real growth.

At People Boutique, change is approached with clarity, pragmatism, and a touch of fun because transformation doesn’t have to be heavy or over-engineered; it can be clear, human, and full of energy.